slideshow 1 slideshow 2 slideshow 3 slideshow 4 slideshow 4
Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon
Sign up for our Email Newsletter





Semico is a semiconductor marketing & consulting research company located in Phoenix, Arizona. We offer custom consulting, portfolio packages, individual market research studies and premier industry conferences.

MAP Model

Login to your MAP Model account here.




Sensor Fusion in a State of Flux as Companies Fuse Together

There has been a great deal of activity among companies within the sensor fusion ecosystem.  Mergers and acquisitions are changing the competitive landscape. 

As a quick background, sensor fusion is the technology of combining data from multiple sensors and deriving intelligence from that data.  It is the foundation for motion tracking, navigation, context awareness, location based services, augmented reality and more.  It is the basis for future innovative applications.  The brains behind sensor fusion is in the algorithms.  This is usually embedded in a 32-bit microcontroller core or similarly powerful processing device, known as a sensor hub.

In May 2014, Fairchild announced the acquisition of Xsens the Dutch company known for motion tracking software.  Xsens has been doing motion tracking for film and other such applications.  It has modules with low cost consumer grade inertial motion MEMS sensors from STMicroelectronics.  At the time of the acquisition, Fairchild also announced that it would be bringing MEMS sensors to market soon as well.

Adrienne Downey to Speak on 3D Printing at SEMICON West

3D printing is making its mark in almost every field of design, from fashion to art to architecture.  If you can imagine it, you can print it.  The printing process allows designers to make things lighter using materials and techniques they haven’t been able to use before, and to completely customize designs for their application.  3D printing slashes prototype turn-around times from months to weeks, days, or even hours.  This innovative manufacturing method enables engineers to design higher-quality products while reducing time-to-market.

3D Printing: The Next Industrial Revolution

3D printing is an additive manufacturing process.  In recent years, 3D printer prices have dropped substantially, and a wide variety of printable materials is available.  You don’t need to be a CAD expert to create a 3D-printable file.  Media attention has helped further accelerate the industry’s momentum. 

Table of Contents: 

3D Printing: Can You Imagine the Possibilities?

3D printing is being used in many more applications than most people realize.  But the most exciting applications for 3D printing are the ones that haven’t even been conceived of yet.  It’s exciting to realize we are on the cusp of a manufacturing revolution that affects so many different industries already. 

If you have been to the movies lately, you’ve likely seen 3D printing in action.  Movies from “Iron Man” to “ParaNorman” used 3D printing, while Disney’s upcoming “Big Hero 6” features a main character designing and printing a robot armor suit.  What 3D printing has brought to Hollywood is the ability to quickly make designs for directors to approve, easily make iterative changes to the designs, add amazing detail, and create parts much more efficiently than doing it by hand. 

3D-Printed Glove Pieces for “Iron Man” 

Iron Man 2 costume

Source:  Fastcompany.com

3D-Printed Faces for “ParaNorman”

How 3D printing changed the face of 'Paranoman'

Source:  engadget.com

Biosensors: Perspiration is a Good Thing

Those of us who live in warm climates understand how important it is to stay hydrated, especially in a place like Phoenix, Arizona.  We emphasize this starting with youth sports.  We remind visitors who want to enjoy hiking our beautiful state the importance of staying hydrated.  But many people are not aware about how quickly they can become dehydrated and find themselves in distress.

Staying hydrated has been a top concern in sports for many years.  During the recent National Basketball Association finals, Miami Heat star, Lebron James, was unable to finish one game due to severe leg cramps.  The FIFA World Cup is being held in Brazil under extreme heat and humid conditions.  In a rare move, FIFA is allowing water breaks during the game.  The time is added on as stoppage time.

A water break during the FIFA World Cup was used during the USA v Portugal match.  This Sunday during the Netherlands v Mexico match the referee called for a water break during both halves.  However, the water breaks were left to the discretion of the referee.  He bases his decision on the air temperature, relative humidity and his own subjective observation of the players. 

Ethernet: The Highway for Automotive Electronics?

What happens when technology from the fast paced communication industry makes a move into the traditional automotive industry? Semiconductor marketers and even the automotive industry are talking about revolutionary changes inside and outside the vehicle. 

What kinds of changes?  Ethernet and sensors.  There’s a lot of excitement and enthusiasm over the prospect of cars with Ethernet networking capabilities and multiple ports for streaming video, driver-assist cameras, real-time diagnostics and autonomous driving.  Ethernet is touted as being a faster, and ultimately cheaper, network solution for the operational information collected by sensors as well as providing more bandwidth for the infotainment needs of each passenger.    
After attending DAC last week, I was quite bullish myself.  Companies such as Synopsys are reporting significant design activity focused on automotive applications.  Synopsys offers their DesignWare ARC SEP Processor for ISO 26262 safety compliant solutions as well as a sensor IP subsystem for small, low power devices. 

Ethernet is already ubiquitous in the communication world, providing not only experienced design knowledge but also large-volume manufacturing.  Large volumes lead to economies of scale and lower costs compared to other automotive network options.  Cadence has a long history of designing Ethernet IP and developing standards which will make adoption in the automotive industry much smoother.

IOT, Priming The Market

No matter who you talk to, from material vendors to OEMs, semiconductor equipment suppliers, designers, fabless companies, IDMs, or foundries, IoT is a popular subject. Every industry publication you may read or conference you attend, IOT is at the forefront of every discussion. This was certainly true at DAC last week. I was on a breakfast panel session sponsored by GLOBALFOUNDRIES and Synopsys on Tuesday morning. The big question is, will IoT be the next driver that will take the industry to its next growth phase? There was a lively discussion of the opportunities for IoT. Semico believes that IoT devices will exceed mobile connections by 2018. However, there are some significant caveats that should be pointed out. The main inhibitors that were discussed were:

Jim Feldhan to Speak at DAC June 3, 2014

Join Jim on June 3rd for DAC's breakfast session on Building an Open Ecosystem to Fuel IoT and Mobile Growth.  The session begins at 7:15 a.m. at the Westin Hotel.  

Pages

Monthly archive

Twitter

Theme by Danetsoft and Danang Probo Sayekti inspired by Maksimer